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Top 6 Types of Organizations that Utilizes Video Conferencing

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Technology has completely revolutionized the way we communicate and collaborate. You no longer need to travel miles across oceans to meet a client or supplier, you can now simply use your video conferencing system to conduct a live meeting. It is the closest you can get to meeting someone in person. However, this does not mean videoconferencing can replace face-to-face meetings. There are various reasons why face-to-face meetings are here to stay:

  • Video conferencing lacks detail. Although you can replicate lifelike scenes with high resolution videos, it is nowhere as immersive an experience as it is when you meet face-to-face
  • Simple gestures such as a handshake or a customary physical exchange of business cards are culturally important and help start the meeting on a positive note. There is no way video conferencing can support these actions.
  • You cannot notice the micro expressions and body language as long as you are sharing the same physical space
  • When on a video conference, a part of your concentration tends to get diverted to how good or bad you are looking
  • There are technical complexities of managing video conferences with virtual teams using different devices and networks

Having said this, we cannot deny the fact that there are use cases of video conferencing. In certain types of organizations, video conferencing is used extensively for various reasons. Video conferencing makes sense when:

  • It is not possible to meet in person, but you need some face time to put across your message effectively
  • An international or dispersed group needs to meet
  • There are scheduling conflicts and a face-to-face meeting cannot be organized
  • There is no time to travel for a meeting
  • Situation demands that a group of people from varied locations come together for an urgent brainstorming session
  • You are fine tuning a presentation with a virtual team

Types of organizations where video conferencing is used:
Education

  • In educational institutions video conferencing is used in order to:
  • Bring in subject matter experts from across the world
  • Collaborate with remote classrooms
  • Broadcast administration news and policies
  • Distance learning
  • Record and archive teaching sessions for future playback
  • Virtual field trips
  • Regional staff meetings

Healthcare

  • Collaborate with medical specialists from across the world
  • Administer remote healthcare
  • Broadcast board meetings and news
  • Distance learning

Manufacturing

  • International collaboration
  • Vendor and contractor meetings
  • Remote supply chain management and remote quality control
  • Distance learning

Finance

  • International collaboration
  • Communication with corporate office
  • Financial earning and other daily updates broadcast
  • Remote customer meetings
  • Monthly/quarterly reviews

Not for profit

  • To expand Outreach without having to travel to rural or remote areas
  • Improve donor pitches to win more contributions

Legal

  • To enable testifying witnesses in court without having to actually travel to court
  • Enabling expert witnesses to testify from remote locations
  • Enabling prisoners to see and hear everything that happens in the courtroom, and reducing high-security prisoner travel

While these organizations use video conferencing to save time and money, and to overcome some other situational barriers, but it does not mean video conferencing can work equally well in all organizations. Of course, the factors of cost, time and distance are crucial, but it is important for organizations to weigh them wisely. Face-to-face meetings foster invaluable people skills, which is undeniably the most important part of business.
Remember, while video conferencing allows people to share a connection with each other, the lack of face-to-face puts limits on the amount of connection that can be shared. Without a face-to-face interaction, it is impossible to foster feelings of trust and empathy, which are essential in any successful relationship.

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5 Reasons Why All Our Internal Meetings are In Person

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Meetings are the lifeline of organizations. All decisions – big and small – are made in meetings, and each department in an organization relies on meetings to discuss plans, set targets, and to resolve disputes. With advancements in technology, the way business people collaborate and communicate have changed completely.
Today, virtual teams and business associates across all geographical borders can communicate without having to step out of their offices, thanks to video conferencing technology. However, it is important to understand that modern technology promises convenience, but often at the cost of efficiency. So, we must think whether all the hype surrounding video conferencing is justified or not? Does it really bring people together and help save on costs and time? May be not. Let us discuss how organisations across the world are trying to use video conferencing to make communication and collaboration better, and how it might be doing just the opposite.
Why companies choose video conferencing
Most organisations use video conferencing because

  • It allows people from different geographic locations to communicate without anyone having to travel
  • Video conferencing can be organized to facilitate meetings on any device, like laptops, smartphones and even large screen projectors in a conference room.
  • They facilitate better communication than telephones for important decision that require quick, face-to-face discussions.

However, in spite of these positives, video conferencing poses some serious challenges too. Some of these challenges are serious enough to render meetings ineffective and unproductive. Here is how video conferencing can make meetings unproductive:

  1. User experience

Every year, video vendors introduce “new and improved” versions of video conferencing technology, in a bid to provide a better user experience for their customers. However, despite these changes and improvements, users find that a number of glitches make video conferencing, on the whole, ineffective. The main issues and concerns that users face are

  • Inter-operability: Most video conferencing solutions fail when it comes to operability across difference hardware systems and virtual bridges.
  • Training gaps – In an organisation, not everyone is technology savvy. Users are required to get accustomed to new and changing video conferencing technology, and they often need regular assistance from the IT department. At times, the IT departments cannot accommodate all requests for assistance, once again causing delay and reducing cost effectiveness.
  1. Quality issues

Even with the most popular video conferencing solutions, users often face quality concerns rendering video conferencing ineffective. Quality issues such as call drops, call fails, incorrect configurations, inability to make products compatible to existing firewalls, poor call quality, jittery video, latency, packet loss and low resolution may make the meeting unproductive.

  1. Device and infrastructure issues

It takes a lot of time and resources to track infrastructure issues efficiently and to troubleshoot these issues on an organization-wide basis becomes virtually impossible.  These technical snags at hardware and infrastructure level make meetings either impossible, or grossly unproductive. By the time a company pulls out reports on effective usage and adoption of the current software, it is time to change the product.

  1. Stability

Technology is not always stable. Hardware, software and wireless connections are prone to breakdowns, especially in case of video conferencing. For example, if a call or video gets disconnected, it interrupts the flow of the meeting, rendering meeting ineffective. These issues are often faced when using inexpensive or free video conferencing packages.
 

  1. Human interaction

Unlike face- to- face meetings, video conferencing relies on proper functioning of the hardware and the software. Low resolution, poor video quality, incoherent video and sound, incorrect positioning of the webcam, and bad light are some of the issues that limit human interaction making meetings unproductive. Inability to make eye contact due to limitations in webcam positioning hinder effective communication. Research shows that even video conference job interviews are bad for both companies and candidates.
This shows that video conferencing does not really live up to its promise of enabling better communication and collaboration virtually. Another main argument in favour of video conferencing is that it is cost effective, however, there are two key issues that challenge this argument. First, that it is often extremely difficult for IT teams to prove ROI of this technology, and second that does not produce a substantial ROI unless it is used widely across the organization.
In short, no form of virtual meetings can beat face-to-face interactions in terms of efficiency and effectiveness.

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What’s the Best Thing about Meetings?

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Meetings are an important part of running businesses, and they come in all shapes and sizes. From unplanned chats in the office corridor to monthly sales reviews and annual conferences, meetings can take many forms.
A face-to-face discussion of organizational issues can be conducted in various ways. In this digital age, people can conveniently communicate through emails and video conference, however, this limits the ability of individuals to express their ideas only through the power of words. Alternatively, traditional, face-to-face meetings allow people to facilitate interaction and discussion in a more effective manner, and allows participants to express their views freely using both verbal and non-verbal communication.
Here are some ways in which meetings benefit individuals and businesses
A Potent Business Weapon
Considering the fact that we live in a world where competition is cut throat, business people need more personal interaction than ever before. While online communication and telephone offer a convenient and quick way to communicate, conducting a face-to-face meeting with clients creates an altogether different effect. Business meetings provide the best avenue to carry out negotiations.
Keep organizations on track
Regular meetings strengthen work relationships and bonds among employees, and keeps them on track regarding work matters. Let us take an example. Whenever a team is required to work on a new, large project, it is best to have a kick-off meetings to delegate responsibilities and tasks. Regular meetings can then be conducted to keep track of work progress. This way, whole team can stay abreast with the way project is progressing. Meetings also offer a great opportunity for the management to acknowledge and appreciate the achievements of the team through public recognition.
Relationship building through “human connection” 
Human connection via face-to-face meetings is probably the best way to become closer as a team and people, and it makes collaboration much easier. As you spend more time together, you are able to make a complete personal assessment that can help you learn more about your own personality and behavior and that of others. Discussing and sharing this assessment with the team members allows you to understand how you can better adapt your style to communicate and collaborate more effectively with others. Human connection and face-to-face interaction also minimizes team conflict.
Build Good Working Relationship
When people with diverse opinions, personalities and interests come together in a meeting, they somehow end up creating a cordial affiliation with their colleagues and the bond strengthens over time. This may be because people, despite their busy schedule at work find time to meet others and bond with them. This kind of relationship building is not possible with phone calls, emails or even virtual meetings. Facial expressions, handshakes and a positive body language can go a long way in building strong human bonds.
Boost Individual Morale
Meetings provide the perfect platform for good and open communication. A good meeting facilitator can help even the most timid team member to open up and share his thoughts, and contribute to the discussion. This boosts individual morale and helps bring some brilliant ideas to the table.
Brainstorming
Most organizations survive on ideas and creativity. When it comes to brainstorming, meetings are the perfect platform. Many minds put together can bring out better ideas and solutions and that too much faster. Mere presence of other people can make things work. It could be the visual aids from markers and flipcharts, their body language or sharing their experience, but face-to-face communication does make a brainstorming session more engaging and fruitful.
Broader buy-in and consensus
Whenever an organization or team has to make a major decision, it becomes extremely important for people to buy-in to the decision, and meetings are the perfect way to achieve it. Consensus can be best achieved face-to-face, not on a phone call or email. Decision making and consensus achieved through effective meetings has immense business value.
It is important for individuals to understand that meetings are essential to the success of the organization. While some people may find it plain and boring, but in the long run, meetings go beyond achieving goals; they help foster and strengthen good working relationships.

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Benefits of Business-IT Alignment

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“True alignment changes the way team members view their actions; they embrace team decisions and organization actions as if they were their own.”
This quote was taken from a SlideShare for an audience of business leaders. A successful leader in a company is able to align disparate silos within the organization to create one, unified team. Yet this remains one of the biggest challenges for most companies. Even under one roof, it is us versus them; the IT guys versus the business guys. And this is a company killer.
So what is business-IT alignment? And what benefits does achieving it have for your business?
Business-IT alignment is achieved when the two separate “silos” come together as one, and share and move toward the same strategic goals, as one. Assuming that the optimal outcome for any business is to make a profit and improve ROI, then both the business side and the IT side should share this overarching goal, and work towards it.
What many business leaders and executives seem to forget about is the important and direct role that IT plays in increasing ROI. But without IT, we don’t have the necessary tools and technology to achieve this goal. IT enables business and simultaneously, business drives IT.
Not only does an IT business alignment result in added business value, but it also makes many challenges and problems that are commonly associated with IT completely disappear, as if by magic. It also allows for IT to stay modern, and keep your business up-to-date. So if you are a CIO, or any other executive, what 3 steps can be followed to promote a business-IT alignment?
Start By Addressing Your Business Processes:
With experience working in a business process consulting and engineering firm, I have found that an invisible problem is the most common: businesses frequently attempt to implement a solution or software, in efforts to automate a process that was broken to begin with. The company then turns to IT, expecting them to tune and customize it to the company, to fix that automated process. There are two problems here: 1) The process is broken to begin with, so automating it only makes matters worse, and 2) IT cannot properly customize software if they are not 100% sure of what the goals of the business are, and the particular hopes for the solution itself.
This is why it is imperative that you asses your business processes first. Identify if your processes are optimal for your company. Conducting a gap analysis will also help you uncover some other problems you may be having, not just within your processes, but among your tools and your people too. Upon conducting the gap analysis, IT can help business leaders better understand some of these problems.
Communicate to Create a Plan:
Gap analysis of business processes will help with devising a realistic strategy that will migrate the business toward their goals. However, it is imperative that the findings and insights  are shared in order to coordinate a plan to achieving a business goal. This planning stage will help close the gap between what business managers need and what IT delivers.
But keep in mind that just because business executives created a plan doesn’t mean that it is a good plan. Both IT and business should be involved in the creation in order to create an optimal plan. The first step to doing this is to talk to each other.
Communication between IT and business can be difficult. There is tech lingo, and there is business lingo; and the two do not mix well. When I think of an apple, I think of a green fruit with a stem and leaf, but you may think of a red fruit with no stem. It is the same concept here.
One way of avoiding barriers to communication is to provide additional resources for both IT and business executives. This can be visuals in a presentation, or even links to articles or case studies that describe a similar goal or outcome.
There should also be an ongoing dialogue to clarify business needs, in business terms for all members of IT. IT executives and their colleagues need to understand exactly what it is that the business expects from their tools, and business executives need to understand exactly what it is that IT can feasibly provide them with.
 
 Implementation and Training:
During this phase, it is again critical to communicate. IT understands exactly how the tools work, but other employees may not understand. So whenever a new solution is implemented, it is imperative to conduct proper training on how to use the tool, and why it is useful.
I think of software or tools like sewing kits. The sewing kit is a great tool that can be used to fix a problem- to repair a torn seam. But if you give that sewing kit to someone who has never used it before, it probably will not get fixed- or at least not well. But if your mom taught you exactly how to tie the needle to the thread, and pull the needle through, and use the thimble to protect yourself, then you can fix the problem, seamlessly.
The same concept can be applied to software solutions. You need to ensure that every user (not just the executives, or just the front line employees) are able to effectively use the tool. This will ultimately optimize the results.

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Macbooks should be in your work environment now

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The debate of Mac versus PC will continue. You hear this conversation at the Thanksgiving dinner table, in the office and even on commercials. Yet regardless of which you consider to be better, it is important that your office equipment accommodate for both. The fact is that despite the prevalence of PC computers in business, there are a lot of Mac users and all of these Mac users face problems with AV connection.
In a land of PCs, all die-hard Mac users in most offices are easily identifiable. Part of why they are so easily identifiable is because they are always asking if anyone has a Lightening Cable, so they can connect to the projector. Because businesses primarily run on PCs, traditional office equipment does not cater to Macs. This is a problem for two major reasons. 1) There are many Mac users that are unable to present from their devices, and 2) It is undeniable that Apple programs are better for some things than others.
To connect an Apple to office equipment, such as a desktop or projector, you need a specific adapter that many offices simply do not have; they are expensive and seen as an unnecessary expense. But trust me, this gets frustrating for your die-hard Apple fans. Furthermore, you just never know when you will invite a guest to your office or event who is planning to present from his or her own laptop; which just may happen to be a Macbook.
It is actually becoming more and more likely that people will be Apple users, as the number of Mac users continues to steadily grow. Back in 2012, Apple announced that it had 66 million users. This is not a number that can be ignored.
There are also some things that can be created on a Mac, that cannot be done on a PC. Many of these actually have to do with visual creations, such as presentations. If you were to look up “better alternatives to PowerPoint” on Google, you will find many blogs talking about an array of new presentation options. You’ll consistently find that many of these are only compatible with Macs. Additionally, many find that using Keynote (Apple’s version of PowerPoint) is a more seamless experience, and the program has more capabilities. For example, you can create interactive, 3D charts, cinematic-like transitions and objects, and reflections on images. And creating these elaborate presentations on Keynote isn’t rocket science; they include over 30 design templates and the creation process, itself is very intuitive.
So you might think, “Ok, well then create a keynote presentation and then just send it to someone with a PC to present it.” But, this is not the case. Although it is very easy for Macs to send this to another Mac, it gets far more complicated (and actually is pretty much impossible) to “send” it to a PC. The PC programs are unable to open and run these documents, and often times if a presentation or document includes one of these elaborate features, it will not convert to a PC-friendly version.
So thus far, creations completed on a Mac have not been easily transferable and viewed by others from the organization. As time goes on, we must begin to update our IT, and allow for an array of programs to be used in the office. By updating your AV system to wireless presentation, you enable both Mac and PC users to display the best of their work to the entire organization, at any time.

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Top Reason Why AV & IT Integrations Aren't Simple

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It’s the digital age, and it seems like everyone is online…on “the network.” Since it’s become the norm, many of us forget what attracted us to it in the first place. What we love about the network is its ability to connect…connect people, connect devices, connect information, and connect all of our systems. More conveniently, it allows us to connect from anywhere.
This move to the network has not left AV systems untouched. Now we also expect to view whatever we want, from any device, from anywhere. It was once a luxury, but has recently transitioned into being the norm; it’s what people expect. Yet, even as we transition to the network, we still expect our IT team to manage, monitor, and maintain everything we need seamlessly — including AV.
In the past, there were 3 entirely different systems: the IT network, the AV control, and the AV switching system. But as we all switched to the network (online), the AV control system moved to the IT Network (for many companies). The master AV controller is able to connect to the network through DHCP. Meanwhile, the automation system controls the switching system. All of this can be managed by a server on the IT Network side, and all devices can be connected through IP addresses.
But is AV/IT integration really this simple? Or has the collision of these two worlds created some complications and challenges?
Many companies’ AV departments and systems have essentially turned into IT. However, some companies’ IT departments will not allow AV systems to be on their network, due to security risks and network complications. These separate AV and IT teams are prevalent in healthcare and education organizations.
The argument of separation versus the consolidation of AV and IT will continue to be debated in the near future. However, this debate may not last long, as the largest barrier to AV/IT integration are security and network issues; which are being acknowledged and looked at. And based on our previous levels of innovation in the industry, we can assume that this will not remain an issue for too long.
This year Europe’s, ISE (Integrated Systems Europe) conference discussed the topic of AV integration and its future. You can watch this video for a review of the conference. It is evident that this community understands what dilemmas need to be addressed, what solutions they need to find, and most importantly that education on this topic is paramount. Once solutions are discovered, education and training will be vital to the success of the future of AV.

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What Does The Modern CIO Look Like? Do you fit in?

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The CIOs of today and tomorrow are looking very different than the ones from ten, five or even two years ago. The role of the Chief Information Officer could be considered the most evolving executive position right now. In fact, 56 percent of CIOs identify their roles as transformational.
This year, the role will continue to change and develop, but there are significant characteristics that stand out. Expect the most successful, modern CIOs of 2016 to be:
Communicators
Organizational silos are being knocked down to create more open and collaborative exchanges between executive structures. Being able to easily communicate with other departments, customers and constituents of an organization is crucial for today’s CIOs. Therefore, the stereotype of a socially awkward, computer geek as an IT leader is even more unrepresentative now.
Modern CIOs are more accustomed to speaking to small and large-sized audiences through wireless presentation software and other means. Because they are interacting with several different professionals, there is a higher level of expectation to be able to express complex ideas in ways that anyone can understand.
Innovators
Instead of simply being the person that makes sure the technology is operating and the go-to person when something is broken, CIOs are being given much more influence. More than half of CIOs in a survey by CIO.com responded that they see themselves as “drivers of innovation” in the workplace.
The executive team is increasingly looking to tech leaders for insights into the latest business trends and tools that can give them a competitive edge. On the other hand, modern CIOs are searching out opportunities to improve business processes and performance through tech.
Risk Takers
In the past, CIOs may have had less influence in overall business decision-making. Now, their role is one that permeates almost every aspect of an organization. Several different departments like marketing, human resources and many more━as well as CEOs━are beginning to consult them for advice on business investments and other decisions. Forward-thinking CIOs are embracing this new trust by being less restricted in their investments. For example, instead of simply budgeting to upgrade old hardware, they are exploring new tech options like cloud, Bring-Your-Own-Devices (BYOD), and wearable devices.
This doesn’t mean that modern CIOs are more likely to jump blindly into business deals and other negotiations. Instead, it means that they are more willing to invest in newer technologies and consider strategies that may have never been considered before.
Collaborators
CIOs have become an unlikely driver of collaboration in the workplace. This is because of the vast amount collaboration tools and technology available. Technology like Google Drive, Salesforce, Ubiq, Dropbox, and dozens more have made it easier than ever for people to work together from anywhere. Since technology is helping to bring workplaces together, CIOs are one of the primary resources that executives seek out when forming and launching company collaboration initiatives.
The role of CIO is one that will continue to change and evolve every year. In 2016, modern IT leaders will be more collaborative and innovative. They will be more open to new ideas and communicate their own ideas better than those before them. Lastly, the CIOs that take note of the changing environment and adapt are the ones that will be the most effective tech leaders.

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The One Mistake That We’re All Doing In Our Office Space

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You have probably seen dozens of articles and studies that claim you need to paint your office space a certain color, have a certain type of furniture, or buy a trendy new decor piece in order to be successful. The design of your office influences your business, and there is one mistake that we are all doing. Office space isn’t reflecting company culture.
In the U.S., working professionals spend an average of 8.7 hours in the office each day. In a year, that amounts to roughly 1,790 hours. In another global study, it was ranked number 16 for work hours clocked. In other words, people worldwide are spending a lot of time in the office. What does that mean for your office space?
The physical office environment can have a significant impact on how people interact in an organization. Your office is a window into your company and its culture. When your space doesn’t reflect that, it gives clients and other visitors a poor impression and stifles business growth.
To revamp your office space in a way that more accurately reflects your company, follow this guide. If one of these attributes describes your culture, here’s how to capture it in your design.

  • Office design has a direct impact on collaboration. Google and Facebook may have launched the trend, but everyone seems to be embracing open-floor plans instead of cubicles. Companies that value teamwork are introducing more collaboration tools and spaces in order to encourage employees to work together.

Another trend popping up are recreational areas and games in the workplace. More offices are adding pool tables, board games, and other relaxation activities to bring employees together and create a fun environment.

Today, technology and innovation seem to go hand-in-hand too, which is why many companies that value innovation are also embracing new technologies in the workplace. The growing trend has given rise to tech solutions like wearable devices, wireless presentation software, and bring-your-own-devices (BYOD). Companies that claim that they are innovative, but still use old desktops or dated conference room equipment risk seeming dishonest.

  • Transparency has become an increasingly valuable attribute in the workplace. Some company leaders have implemented open-door policies by leaving the entrance to their private offices always open or choosing not to have a door at all. Others have suggestion boxes or regular feedback sessions with employees to show transparency.

Part of creating transparency is breaking down organizational and hierarchical silos. In order to do that, offices need to be more open and design spaces that make employees feel like other departments and executives are approachable.
Companies that have a clear, defined company culture should also have an office space that reflects it. Yet, many organizations fail to embed their culture into their design. Leaders can avoid making this one mistake by writing down the top cultural values in their organization. Then, they should ask if and how their workspaces reflects and promotes those values.

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How To Use Conference Room Tech to Wow Millennials

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In 2015, Millennials surpassed Generation Xers to become the biggest generation working today. By 2030, they are predicted to make up 75 percent of the labor force. Right now, those between the ages of 18 and 34 comprise over half, and they are changing how organizations do business.
They are unlike the generations before them, especially when it comes to what they value in the workplace. In a study by PricewaterhouseCoopers (PwC), personal development and flexibility were named as the top two values for young workers, while compensation came in at a surprising third. They also value technology and expect businesses to offer tech solutions that make their jobs easier and their work life flexible.
Millennials already depend on technology every day to shop, connect with friends and family, manage health and fitness, and much more. In order to attract the next generation of talented company leaders, more businesses are integrating mobile devices, wearables, collaboration tools, and meeting room technologies into their business processes. Instead of focusing on the 401(k) plans or insurance benefits, many HR recruiters are talking about the technology perks.
Those with tech-friendly workplaces and meeting rooms are more likely to impress millennial employees and business partners. Here’s how:

Highlight convenience and flexibility.

There are over 37 percent of mobile workers in the global labor force. That number doesn’t include the growing number of in-office workers that take days out of the office to work from home. Improved wireless technologies are largely responsible for vastly increasing worker flexibility and mobility.
With the help of mobile and cloud-based solutions, young employees are skewing the typical nine-to-five workday in many organizations. They are demanding remote access to work documents and projects so that they can work on them while inside and outside of the office space. Organizations that also have wireless meeting solutions or use meeting room software make it possible for younger employees to video conference or collaborate in office meetings from the comfort of their homes.

Engage their creativity.

Millennials have grown up in a time of reality TV and YouTube stars. With smartphones and social media platforms, they can create and share videos, images and other media instantly. Their generation values creativity and wants to work somewhere that shows that it cares about their opinions and personal development.
Companies that offer up-to-date meeting technologies give young employees the tools to tap into that creativity and use it in the office environment. Encourage them to add some of their own creativity into projects and presentations and they’ll be more likely to stay engaged and feel a sense of purpose.

Create a collaborative working environment.

Millennials are more prone to working in teams than any generation before them, and they like to use technology to help them do it. Over 41 percent of Millennials prefer to communicate electronically at work rather than face-to-face. Holding face-to-face meetings is still valuable to them, but only for certain occasions. They tend to lean towards electronic solutions for everyday communications, while holding in-person meetings periodically.
Organizations can use wireless presentation software like Ubiq to enable employees to collaborate with their coworkers from anywhere. Using online collaboration tools, they can easily create and edit their presentations in real-time.
Millennials are accustomed to fast Internet, wireless solutions, easy-to-use tools, and quick results. If the technology that their workplace provides isn’t efficient or useful, they will look for other solutions that do meet their needs. They could end up using unsafe software that puts company data at risk or look to other companies that offer more efficient tech solutions. But, the right meeting room technologies can impress and engage them.