Digital signage is much more than just the flashing billboards that light up Times Square. Although Times Square is a prime example of digital signage in action, with success stories from brands like Coca-Cola, Google and Netflix, there are other forms and examples of success.
In fact, digital signage is the second fastest growing medium in the world. According to a recent report from Markets and Markets, it is expected to reach $23.76 billion by 2020, an increase of over 8 percent from 2015. Why are so many businesses and organizations utilizing the medium? There are several reasons, but first, let’s take a look at what it is and how organizations are using it successfully.
What is digital signage?
Many associate digital signage with large advertisements and billboards. But, it can include many different types of media that is projected on LED, LCD and other screens. It can be used with wireless presentation software, cloud tools and many more programs.
Unlike traditional print advertising, digital signage uses technology to allow businesses to easily update information as frequently as they need to with little cost or time. Digital displays allow companies to interact with clients, create interactive media and publish content at the touch of a button. The flexibility and lowering cost to manage the medium have made it easier for even small to mid-sized companies to utilize it in their marketing and business strategies.
How is digital signage used?
Because of its flexibility and ease-of-use, digital signage can be used for a number of purposes. For example, restaurants are increasingly using displays to post menus, promote new dishes and advertise special deals. Retailers are providing customers with in-store product information and personalized shopping experiences.
How can you use it to engage with clients?
Grabbing audience attention is harder than ever with competition from multiple sources of media constantly surrounding individuals. In order to connect with clients, organizations need to use media that grabs the attention of their audiences and keeps it. One-way advertising is more and more unsuccessful for connecting with today’s audiences. Instead, interactive messages that engage audiences are becoming the most effective ways to talk with customers.
Over 63 percent of individuals say that digital signage gets their attention. When used strategically, it is perfect for engaging clients. For instance, companies can promote events and promotions, personalize customer experiences and cut down wait time by using it. They can also incorporate it in the office, with clients and employees. Digital signage can be used in office meeting rooms to interact with clients. With employees, it can help promote teamwork and improve communication when used in conjunction with collaboration tools.
Digital signage is a versatile resource for companies of all sizes. Now that the cost to create and manage digital signage is minimal and the benefits are growing, more organizations are taking advantage of the tool. Companies can attract clients, improve the customer experience, enhance office meetings and much more by using the technology effectively.