Experienced presenters know that how we give a presentation can change slightly, depending on the objectives and the audience. For example, the commencement speech given at a college graduation will be very different than a sales pitch given to a boardroom full of potential investors.
Although certain elements may alter each time we present, we each have our own unique style. Knowing which style you tend to lean towards can help individuals become more self-aware and improve future presentations.
Innovators are visionaries that are full of big ideas. When appropriate, they will incorporate creative visuals and the latest technology like wireless presentation software or gadgets like smartwatches in their presentations. At times, they can feel uncomfortable about public speaking, but their passion for what they are discussing often outweighs any initial discomfort.
They often bring an energy and enthusiasm that can spread to audience members. However, their big ideas often mean change. Some individuals may be more hesitant to jump on board with those changes, especially if they fail to include data and real examples that support their argument.
When they are in front of a crowd, storytellers feel like they are not just speaking to but performing for them. It is generally easier for them to captivate an audience just with their words, because they are natural entertainers. They often appeal to an individual’s pathos, or emotions.
However, some may struggle to stay “on track” and organized. They may get too immersed in a story that they run overtime or fail to support points with hard data. Storytellers should practice timing beforehand and incorporate data to support their points for audience members that are more logical thinkers.
Thinkers may not be viewed as the most naturally talented speakers, however, some tactics used by thinkers can prove very effective. Thinkers are rationalists, they excel at understanding cause and effect scenarios and other data-based information.
Some may struggle with explaining those concepts to audiences. However, with practice, thinkers can become great teachers and speakers. Thinkers should analyze their presentations beforehand to ensure that they are relatable to different individuals. They can use online collaboration tools or conduct a test run beforehand to receive feedback.
Organizers may be more comfortable behind-the-scenes rather than in the limelight. However, when necessary, they rise to the challenge of speaking to crowds. Their presentations are well-prepared and carefully constructed from beginning to end. They excel at creating content with an objective in mind and structure presentations so that they are easy to understand.
However, they may rely too heavily on prepared materials and find it hard to react to unexpected situations. Sometimes, presenters may need to improvise and change tactics if technology fails, the audience doesn’t react, or another problem arises. Organizers should anticipate possible issues and be willing to adjust their tactics when appropriate.
Diplomats are usually great improvisers because they are aware of their surroundings and audience feelings. They genuinely care about audience reactions and feelings and are likely to win over trust. Their presentations are often more of a dialogue, with them interacting with the audience at different moments throughout.
Diplomats’ desire to please people could interfere with achieving objectives, however. Speakers should start a presentation with their objectives in mind. Interacting with the audience is a great way to maintain engagement, but diplomats should practice managing time to avoid running out of it before they have finished.
We each may have our own unique style of presenting, however, certain situations may require us to adjust it. The most successful presenters can adapt to the audience and subject matter. They Incorporate aspects of each presentation style to connect with audiences, enhance understanding, and achieve their objectives.