Executive conference rooms often serve as a window into your business. As the central meeting spot, it is the most likely place that you will hold important meetings with prospective clients and employees, current staff, board members, press, and other constituents. It is where organizations deliberate, collaborate, and come to important decisions that could have a lasting impact on their future. Therefore, the executive meeting room setup is important to consider.
A meeting room that could be mistaken for a college dorm will have a hard time attracting visitors; a meeting room that looks like it was designed in 2046 will have a hard time turning visitors away. More importantly, a more professional meeting room is often a more productive and more collaborative meeting room. Here are some critical reasons why:

Make positive first impressions.

Even though people often remind themselves not to judge a book by its cover, they still do–at least when it comes to first impressions. Several studies have shown that within seconds of meeting people decide a person’s wealth, trustworthiness, success and other characteristics solely based on appearance. Another study claimed that it is an unpreventable part of human nature to judge based on first impressions. A meeting room setup that is unprofessional could make a poor first impression which could impede companies from closing deals or recruiting the most talented workers.

Host visitors and special guests.

One of the most important necessities for organizations is a shared meeting space that can accommodate visitors and guests. Whether it is through video conferences or in-person meetings, visitors often find themselves in the conference room. Professional areas are more welcoming to an array of visitors and guests.

Establish a conducive work environment.

A more professional meeting room setup helps to eliminate non-work related distractions and boost productivity. It can also encourage the executive team and other employees to be more professional while influencing others to take them seriously.

Hold secure events and presentations.

Having a space to host events and presentations can open doors for organizations. It helps companies network with influencers and prospective business interests. A conference room that is equipped with meaningful and necessary technology like a wireless presentation system, collaboration tools, and other devices shows that your organization is prepared. It also protects company data from being leaked during private presentations and other confidential meetings.
A large portion of time spent in the office takes place in the conference room, so it is important that it reflects the type of business that you are and displays a sense of professionalism. Making your conference room more professional looking doesn’t mean that you need to stifle the creativity and unique character of your organization. It should, however, be more presentable to outsiders and comfortable for insiders.